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TikTok is introducing a new feature that permits them to cut down on the quantity of AI-created content appearing in their timelines. This initiative comes as the company announced that it now features over 1 thousand million content made with AI.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a widespread rollout. This shift aligns with a rise in content created by AI, driven by new content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the quickest rising channels on a popular video site primarily display clips produced artificially. A significant portion of this content is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or surreal.

“We know from our community that a lot of users like content created using AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the power to adjust the amount of that, depending on their own choices,” said a spokesperson.

Volume and Proportions

The service announced that there are presently 1.3bn videos on its network tagged as artificially created. Overall, over 100 m videos are submitted to the app daily, making clips made by AI a limited part of its total content library.

Customizing Your Feed

Members will be in a position to decrease or raise the level of AI content they watch by using the topic control setting in the platform and selecting “AI-generated content”. Other topics that are already be modified under the filter include current affairs, fashion, cosmetics, and dance.

Platform Guidelines

The platform’s rules mandate users to label “realistic” AI-made content, and it prohibits harmful fake videos of well-known individuals or emergencies. Any believable artificial content that is not labeled can be removed under its user guidelines.

In addition, the platform will now apply an AI-generated label to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This step is aimed to help prevent users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

TikTok is also launching a $2 million educational fund for specialists and organizations to develop informative material about using AI responsibly. This project will assist non-profit groups dedicated to educating programming and robotics.

Content Safety Approach

The platform has justified its moderation strategy, during discussion over intentions to make redundant a large number of review team members in Britain. It is expected to reduce hundreds of positions in its content moderation division in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.

A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most harmful content before it has to be seen by staff. TikTok announced a 76% decrease in disturbing and violent content seen by safety staff over the past year due to the use of its AI tools.

“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is making a difference operate efficiently.”